A Review of Hunger Games by Suzanne Collins

Keri Momon Period 3 English Title: The Hunger Games Author: Suzanne Collins Type of literary material: science fiction- adventure, action, suspense, drama Setting: time-future, place- Panem (the future untied states) Main Character: A. Katniss Everdeen- she is the very main character in the story B. Peeta Mellark-he is the bakers son C. Haymitch-he is the town drunk Point of View- first person because the main character is telling the whole story. Conflicts- man vs. man Man vs. himself Man vs. the supernatural/ the unnatural Plot –Introduction- in district 12 in the country of Panem lives Katniss Everdeen, Peeta Mellark, and Haymitch Narrative Hook- Primrose Everdeen (Katniss little sister) is called as a tribute for the hunger games. Katniss panics to the thought of her little sister being in the hunger games and volunteers as tribute so her sister won’t have to go. Rising Action- Katniss and Peeta and Haymitch are talking about ways to survive in the hunger games on t he train. They get dressed up for the ceremony and for the interviews. Then they train with the other tributes, then go and get rated for the judges.Climax –when they enter the hunger games and fight to the death with the other tributes Falling Action- When they get interviewed for the last time gets on the train and go home. Resolution- when they arrive home back in district 12 The Hunger Games (Introduction) In district 12 nicked named the Seam is a girl names Katniss Everdeen. She wakes up and goes into the wood with her bow and arrow as her usual routine. She crawls under the gate and starts looking for game. And in the woods waiting for her was her best friend Gale. They sat down and enjoyed some bread that Gale scored from the baker and the cheese Prim left for Katniss.While they were eating they made fun the Capitals accents. After they gathered up their game they went into the Hob and trade then went home to get ready for the reaping. Katniss came home took a bath and got dressed in one of her mother’s dresses. When they got to the reaping they are separated by age and gender. After they show the video of the dark days of the uprising in district 13 which led to the hunger games to show that the Capital is always in power. A woman from the capitol named Effie Trinket who draws the names for the hunger games. Narrative Hook) Effie draws the first name from the girls bowl and read it out loud. The name was Primrose Everdeen. As Prim slowly made her way to the stage Katniss started to panic and ran to grab her sister. But the guard grabbed her before she could reach Prim. Then out of fear she found herself yelling† I VOLUNTEER†¦Ã¢â‚¬ ¦ I volunteer as tribute†. They finally let her go to grab Prim. Gal had to come get Prim because she kept refusing to leave. Katniss slowly took her place on the stage. Then the name was called for the boys. The name she pulled out was Peeta Mellark.She asked for volunteers but no one stepped f orward. Katniss saw him and remembered when her family was slowly starving to death and she was lying in the rain. Peeta came out side to throw some bread he burnt then he saw her and threw her the two loaves of bread and went back into the bakery. She quickly lost her concern for she knew in time she would have to face him the Hunger Games. After the anthem a group of Peace Keepers took them into the Justice Building for their last goodbyes. After that they headed for the train to head for the capital. After they got on the train and took off they got ready for supper.When they arrived at the dinner table they realized Haymitch (the previous victor of the hunger games) wasn’t there. So they got started eating anyway. When Haymitch finally came, he vomited on the floor. So Katniss and Peeta carried him to his room, into the bathroom, and turns on the shower. But when Katniss tries to help clean him up Peeta says it’s ok and tells her she can go. So she went to her room , took off her clothes and hopped into bed thinking Peeta being kind is just a strategy to trick her in the games and make her an easy target. When she wakes up she goes in the dining hall and starts her breakfast.After the drama is over Haymitch promises that he will stay sober enough to help them if they don’t interfere with his drinking. They all agree. After they pass through the tunnel they see the Capitol and in no time they arrive at the train station. They instantly token by their stylist and they get started on prepping for the ceremony. After they’re done they take her in the remake center so she can wait for her main stylist. She waits about three hours until he finally arrives. She is so surprised by how normal he looks compared to the other citizens in the Capitol. He introduces himself then starts to observe her look.They go into a room and talk over lunch. After lunch he gets her into her outfit. Then once Cinna is done with her makeup she meets Peeta at their chariots where the other tributes are. Then Cinna and Peeta stylist explain how they are going to light up their outfits with a fake fire. Once the chariots went out one by one finally it was their turn to go out. As they rolled out Katniss got a look of herself on the projector and realized how breath taking she looked. Then felt Peeta’s hand slowly moving toward hers. She pulled away then Peeta said it would make them look good so they grabbed hands and raised them in the air.As she heard them chanting her name she knew Cinna was right†¦ she was the girl on fire. The next day they begin to talk over dinner about the ceremony and what strategies they will have in the games. After dinner Katniss and Peeta go up to the roof and begin to talk. Peeta shows Katniss the garden and after they get done talking Peeta takes Katniss back to her room then he leaves. Katniss wakes up from her disturbing dreams, drags herself out of bed, and goes to eat breakfast. Eventually P eeta and Haymitch come in and start talking about each other’s strategies and what they’re supposed to do at training.When they get to the training center they get started learning survival skills Katniss goes over to the camouflage station and finds Peeta. She realized how talented he was. He told her he learned from doing all those cakes in the bakery. Finally the day for the game maker’s judges the tributes on their skills. It came the time when they summoned Peeta. And finally it was Katniss turn to go in and be judge. She grabbed the bow and arrow and tries to concentrate. Katniss aims the arrow and shoots. The arrow didn’t hit any part of the body. In response the game makers starts to laugh and ignores her.She tries again and she hits the target right where heart is. In excitement she has a big smile on her face but then it fades when she realized the game makers didn’t even see what she did. They were too busy looking and admiring the roast ed pig in front of them. In a sensation of anger she aimed the arrow and shot it straight through the group of game makers and hit right in the middle of the apple in the pigs mouth. The games were speechless. To end the silence Katniss said â€Å"Thank you for your consideration†. Then she left without being dismissed. After Katniss left, she started to panic.A novel of thought went through her mind and what’s going to happen. When she entered the room to eat, everybody wanted to know what Peeta and Katniss did. Peeta told them what he did then they turned to Katniss for her explanation. She told them what she did. Everyone was kind of over reacting except Haymitch. He simply got her to say what she did them he just finished eating. Then came the time to see what all the tributes were rated. They went district by district, tribute by tribute. Then it was finally got to Peeta and Katniss. The tributes are rated on a scale from 1 to 12. Peeta was rated an 8.He was surpr ised but everyone cheered when they saw that Katniss was rated an 11. They started to get ready for the interview. Haymitch starts talking to Katniss about how she is going to steal the audience. After that she spent most of the day getting prepped up by Cinna. Finally she saw herself and that she was as radiant as the sun. When she arrived she saw Peeta and Haymitch and Haymitch had to remind both of them that they are still friends. The order the interviews went was girl then boy, first to last district. Finally it was Katniss turn for her interview. She slowly made her way to the seat.The interviewers name was Caesar Flickerman. He asked her what was her favorite thing about the Capitol and she said the lamb stew. From then through the rest of the interview they loved her. When she left she watched Peeta’s interview. As she watched she saw he was natural speaker. But as she watched she heard something so stunning it was unreal. Caesar asked Peeta if he had a special girl b ack in district 12. At first he said no but then he said there was a girl he had a crush on for the longest. Caesar said if he wins the hunger games she will have no choice but to go out with him.Then Peeta said that won’t be any help. (Climax) Caesar asked why and Peeta said because she came with him here. Katniss was speechless but filled with rage. So when they got to their floor out of anger Katniss pushed Peeta and he feel down on a broken urn and his hands were filled with the broken pieces. She started yelling at him. Then Haymitch, Effie, Cinna, and Portia came in asking what happened and after everything was said and done they all agreed that Katniss and Peeta would be star-crossed lovers. Then they went to eat dinner. The next day they were going to arrive at the hunger games.Each tribute is put in a separate room with their stylist. So after they land Katniss meets Cinna in their room and after she’s ready and ate a little food Cinna says his final words the n Katniss goes into the cylinder and she lifted up where the other tributes are on their own metal plate. Then a voice announces â€Å"Ladies and gentlemen, let the Seventy-fourth Hunger Games begin! † The tributes have to wait 60 seconds before they can run and start. Katniss sees the bow and arrow but by the look on Peeta’s face she knew he was giving her the look that says† Don’t go for the bow and arrow†¦Ã¢â‚¬ ¦ DON’T, NO†.The gong rings and she realized that she missed her chance, so she goes for the first thing she sees. She goes for the backpack that she had to race to get from a boy in district 9. When she gets it she takes off in the woods. When she gets settled she didn’t see any sign of water so she settled in a tree she sees how many kids died that day then wondering what happened to Peeta because he is still alive. The next day she looks for game then she takes a nap and a sound awakes her†¦.. A snapping sound. Th en she sees a fire. She realizes that a tribute had lit a fire.Then she sees some careers that had obviously made an alliance kill the tribute that made the fire. Then she hears them talking about her saying they need to find her, then she an extra voice. She almost fell out tree when she realizes that voice belonged to Peeta. She hears them saying why don’t they just kill him. The leader from district 2 says that he is the only way to finding her. She realized that the think if she looks for him they can find her and kill her. Her instincts tell her to forget about him. After they leave she goes and cooks a rabbit. After she eats half of it she goes and looks for some water.After pretty much a whole day she has no luck until she sees a bush of berries. After she grabs some and about to eat them she gets s good look at them, opens it up and sees the juice is blood red. So she tosses them and keeps moving. She climbs a tree and looks for signs of water but sees nothing but the same unending trees. She keeps walking until she is stumbling to the ground. So she climbs into a tree and goes to sleep. She wakes up with pain in her joints with every movement. When she falls on to the ground she feels mud then thinks of the sent she smells.Then all of a sudden she realizes that a pond is nearby. She crawls into the pond and downs as much as she can then fill her jug fill of water, and then goes into a tree. A few hours later she wakes up to a stampede of feet running. She look up and sees what their running from. It’s a forest fire. She quickly got out of the tree, grabs her thing and takes off. As she’s running she thinks to herself that this fire must be the game makers doing. She runs and takes cover on a stone to catch her breath. Then suddenly a fire ball hits right where she was lying. She jumped right before it could hit her.Katniss keeps running until a fireball almost hits her but she dodges it but not soon enough. Her calf is screaming w ith pain. After a while of wondering the pack of careers spot her. She climbs the tree and wakes for them to kill her. But when of then try to climb the tree he falls. She realizes that they are too heavy to climb the tree. In response she starts to mock and tease them. After a while they make a fire and sleep around the tree. When night time falls Katniss sees a pair of eyes looking at her. First she thinks it’s an animal but she takes a closer look then sees it’s the little girl from district 11.It was Rue looking at her. And she’s pointing at something above Katniss’s head. She looks up and sees there’s a trackerjacker nest above her head. She was about to saw it down but she decided to wait till morning. When goes back down to her sleeping bag she sees there is something on her stuff waiting for her. She knows it’s a sponsor when is in her sleeping bag. After she opens it up she sees it’s a burn medicine. She was relieved and appl ied it to her wound. When she’s done, she falls asleep. When she wakes up, she looks at her leg and sees that it’s almost healed. Then she gets up and starts sawing the branch with the nest on it.In the process she gets stung by three trackerjackers. But finally the nest falls and sends the careers running. A tribute named Glimmer died from all the trackerjacker stings. When Katniss climbs down the tree she sees that the dead tribute had the bow and arrows. She grabs them and a ball of relief rolled off of her shoulder. After she got the bow and arrow and walked around for a little while the hallucinations started and out of a blur Peeta comes out limping yelling at her. He was yelling at her to go and runaway. He pushed her and she barely ran but then she fell and passed out on a log.When Katniss awake she finally was relieved that the hallucinations and the venom had both drained from her system. Then she saw a little person standing behind a tree. It was Rue. When s he came out and explained how she helped to get the venom out of the stings. Them they gathered some food, ate then developed a plan on how to weaken the careers. Then they both realized one thing the careers needed. They needed food. So the mad a plan to get rid of all their food. So they made a signal to tell each other that they are ok. So Katniss and Rue started the plan. Katniss went to where the careers were at.Rue set the distraction and Katniss went into action. She was going to hit the bag of apples with her arrow and blow the mines that were buried and will blow up all their food. So she waited until Rue started and when they left she shot her arrow and blew up everything. When the food blew up Katniss was blown back and hit the ground. When she got up she realized that she couldn’t hear out of her left ear. But eventually she got up and sent the signal to tell Rue that she was alright. As she ran through the forest she never heard the signal back and so she started to panic.Then finally after all the searching she heard the signal from Rue that meant she was alright. So she followed the sound of the signals. Then all of a sudden she heard a frightening scream. It was a child scream and she knew it came from Rue. So she yelled her name until she responded. Then Rue yelled Katniss name and so eventually she found Rue. She found her trapped in a net. But when she grabbed Rue out of the net and hugged her, a fellow tribute had set up this trap. He threw the spear but Katniss dodged it and killed him with an arrow. But Rue wasn’t so lucky.When Katniss turned around she saw that the spear he threw entered Rues body. After Katniss saw what happened she took Rue laid her on the ground. Rue asks her if she blew up the food and told her that she had to win. And finally Rue asked Katniss if she could sing to her and she did until the cannon shot telling Katniss that Rue was dead. But instead she wanted to show that Rues death just didn’t m ean anything. So Katniss arranged flowers all around Rues body because she knew that all the cameras were on her. After she got up she put up 3 fingers which meant that a loved one would be missed.So she left and sat down and cried. Then she climbed up in a tree then she heard an announcement from the game makers. They said there were changes in the ruling of the games. They said there can be two victors of the games if they were from the same district. Katniss took a minute to take the news in and without thinking she started yelling Peetas name. When she realized what she did she put her hands over her mouth. But still in excitement she started to climb down the tree but decided to wait till morning. The next day she started the search for Peeta.She started looking for him and while looking she saw something. She saw some blood and followed the trail. Eventually she made it to the lake and as she was stepping toward the water she heard a voice. It was Peetas voice. She looked down and saw nothing but then Peeta smiled and she saw that he had made a camouflage to blend into the bolder. So she got up cleaned him up and started looking at his wound. He had a deep cut in his upper left leg. She realizes how sick he was when he tells her that he hasn’t been hungry for days so she gets him to eat some dried apples then decides to clean her wound.She takes off his shoes, socks, and pants and sees how bad it is. The cut is oozing both blood and pus also his leg is swollen. So she pours water over the cut but it begins to look even worse so she makes him eat some dry fruit and she goes and washes the rest of his clothes. Then she chews up some leaves that gets rid of infections and puts them on his cut and the pus begins to drain out of his leg and she think that’s good. After she cleaned his clothes and lets him rest for a while they looked for a new place to rest. So they find a cave like structure to settle in.She kisses him then goes outside and see s that Haymitch left some broth. Then she practically kisses him awake then gives him the broth that Haymitch sent him. After she makes him drink the broth they go to sleep. That morning she gets up and gets some berries and when she returns he was up and was about to go looking for her. She sat him down and fed him the berries then he told her she needed to rest so he made her sleep. When she woke up she realized how long she slept but it didn’t matter so she tended to his minor wounds then his cut.When she looked at it her heart dropped. The pus was gone but the swelling had increased, his skin was tight and there were red streaks crawling up his leg. He had blood poisoning. He realizes it to but she doesn’t want to talk about. She makes him some soup but he doesn’t want any although he does want to hear a story. So she tells him the time on how she got her little sister Prims goat. Then there’s another announcement. There was going to be a feast which means each tribute needs something so they are going to leave it in the middle of the arena tomorrow.Katniss lies and says she wasn’t going but he knew she was and that if she goes he will go too. Then she says ok and goes to clean herself up then sees the sponsor Haymitch sent her. She got excited but then saw it wasn’t his medicine but a small bottle of sleeping syrup. So she mixed it up with some berries to feed to him. As he was eating it he thought they were really sweet then realized what was in the berries but it was too late. He already started losing consciousness. And even when he was going down Katniss could tell by the look on his face she had done something unforgiveable.She gathered her things and went to go get the medicine. When she got there she observed the area for a while. Then the girl from district 5 ran out got her bag and left. So Katniss went to get her bag but Clove came hit her with a knife and pinned her to the ground. She told Katniss that they had planned to kill Rue. Then Thresh the other tribute from Rues district came and grabbed Clove and started yelling saying â€Å"did you kill her†. Clove yelled Cato’s name and he yelled her name back but Thresh already started beating her heard with a stone until her heard was dented.He looks at Katniss and said â€Å"I’ll let you go this time for Rue†. Katniss ran back to the cave, gave Peeta the shot, and then passed out. When she regained consciousness Peeta is looking at her in relief. They ate the rest of the food, laid down, and began to talk. Katniss act him when did he start liking her. He told her the whole story on how he first saw her when she was 5 and how she sang in music class and from then on he watched her walk home every single day. Then right when they were about to kiss a sound scares then. Peeta goes outside and Haymitch sent them a feast to eat.After they eat and talk a little more Peeta tells Katniss that Thresh is dead. Afte r Peeta comforts Katniss and they go to sleep, the next day they went hunting and gathering. Before Katniss leaves Peeta she tells him to look for roots and berries. When she was hunting she went back looking for Peeta and saw the apple and cheese was gone. When she found him she started yelling at him for eating the food and he said he didn’t do it and that the berries he found were toxic. Then the cannon went off and then they saw the girl from district 5’s body then realized that she ate the poisonous berries and the food.After talking for a little bit they realize that fox faces death wasn’t a good thing. Now that Cato knows she’s dead he will come looking for them. So they decide to look for another form of shelter. So they get their stuff and look for a place but then they just go to the cave. But they sit in the open waiting for Cato and when they see him he is running toward then with some type of armor but his speed doesn’t slow down and a s he passes them Katniss notices the creature he is running from and their about a half a dozen more. So Katniss takes off with intentions of only saving herselfAs Katniss is running she turns around remembering that she left Peeta with his bad leg. So she grabs him and follows Cato to the Cornucopia. They climb to the top and then Cato tells them that the creatures can climb. When Katniss looked down at the mutts and recognized the features on it. It had blonde hair, green eyes, and the number 1 on its collar. Then Katniss realized that it’s Glimmer. She starts looking at all the other mutts and notices all of them were the tributes that died. She even notices the smallest on. It had curly brown and big brown eyes. She knew it was Rue.When she pulled Peeta up Cato grabbed him and Katniss aimed his arrow at him but he said if she shoots him Peeta will die with him. But Katniss shoots his hand but she grabs Peeta before he could fall. Cato fall into the pack of mutts and becau se of the armor it was taking a long time and he was suffering so Katniss shot an arrow at his head. Then the mutts ran off. They were happy and relieved until an announcement was made. They said that the rules had changed back to normal and that there can be only one victor. Peeta said he should be the one to die but Katniss had an idea.She pulled out the night lock she had saved and said they will both die and they counted to three and just as they raised the night lock to their lips the announcer said stop and announced that they were the Seventy-fourth annual Hunger Games victors. As they went up into the hovercraft Katniss would not let go of Peeta, but when there on board Peeta falls to the ground unconscious. They took him to a table and started working on his leg. They place Katniss behind a door where she yells until they land and they jab a needle in her. When she wakes up, she finds herself in a room with no windows or doors are visible.Then she notices that she can hear out of her left ear again and all her wounds and scars are gone. After they let her out she finds out that Peeta is fine and there is going to be a last interview. So she goes with Cinna to get ready. He puts her in a yellow dress with flats and a head band to go for a more innocent look. When she meets Haymitch he tells her the capitol is furious because she showed them up in the arena. And she is to say that she was so madly in love that wasn’t in control of her actions. She said ok and got into her position.When she got on stage she saw Peeta and ran into his arms and they started kissing. And finally Caesar told them they had to start the show. And after the interview President Snow came out with a metal for each of them. Even though he had a smile on his face his eyes were filled with unforgiving rage. And the next day they had another interview. And they showed the clips of when Peeta and Katniss were in the cave and everything. And then Katniss found out that Peeta had to get a new artificial leg. She freaked out and started saying it was her fault. After the interview they took a walk along the train.When Haymitch told them keep up the good work Peeta didn’t know what he meant. So Katniss told him that Haymitch had told her to act like she was in love him. Peeta was furious and stormed back to the train. But right before they stopped in district 12 he told her one more time for the cameras. His voice wasn’t angry but it was hollow. So Katniss grabbed his hand tightly dreading the time she would have to let go. The End 1. I loved the novel because it was exciting, suspenseful, and this book makes you about the future. 2. The main characters name is Katniss Everdeen.She is a strong independent girl who had to provide for her mother and little sister. But when she was in the hunger games she started having feelings for the bakers’ son Peeta Mellark. She is a good character for this story because in the beginning she had to be t ough but then she changed she became more innocent and started to show her feelings more. 3. Yes because in the beginning she was all hard and tough and by the end she was more sensitive and showed her feelings more. 4. Yes, and the book was easy to comprehend because even though the plot was exciting and suspenseful it was simple wording and easy to understand.

Newspaper Industry

Annals of the „Constantin Brancusi† University of Targu Jiu, Economy Series, Issue 3/2012 THE DISTRIBUTION NETWORK DEVELOPEMENT IN PRINT MEDIA Assoc. Lect. Loredana Iordache Ph. D University of Craiova [email  protected] fr Lect. Radu Criveanu Ph. D University of Craiova [email  protected] com Assoc. Prof. Cernaianu Nicolae Ph. D Titu Maiorescu University, Bucharest [email  protected] com Abstract: In this article, we identify the characteristics of the distribution networks in print media and the features of marketing in mass media, emphasising the attempts initiated by the press in the context of the financial crisis.The research was conducted through a case study on regional newspaper,, Gazeta de Sud† The main problems analyzed were decreasing newspaper circulation and advertising. The research taken into account trends and developments worldwide print media as well as print media particularities of Romania, with a focus on identifying factors that contribu ted to the closure of a significant number of newspapers, or their transition from printed version online format.The paper is mainly focused on some practical issues related to the way of organizing the print media sales networks, the authors elaborating proposals for the implementation of certain measures to increase the circulation, on the one hand, and on the hand, to increase the sale of ad space in the newspaper. Compared with other products, the newspaper has unique characteristics caused by daily changing content, and therefore the product itself. Having a highly perishable, the content of media products should always seen in relation to time, which requires more rapid distribution and continuous production.Key words: distribution networks, advertising, marketing strategies, print media JEL Code: L11,L22,M37 Introduction: The way in which the economic crisis has influenced the distribution policies differs from one company to another and from one activity domain to another. I n order to understand the application procedure of the distribution policy at the level of the media institutions, it is necessary to clarify the content of the media products and of the specific elements that favors or limit the application of marketing concepts, methods and techniques. One of the main characteristics f the media selling network is the fact that it generates profit, not only by an increase in the number of sold newspapers, but also by an increase in the number of readers, which determines a growth in the newspaper space sold for advertising. Fixing the selling price of ad space depends on several criteria mainly related to audience size and its socio-economic profile. Advertising buyers invest in newspaper ad space in terms of achieving a certain number of users or buyers (Bertand, 2001). Type of distribution networks is different from one country to another depending on a number of features.Thus in France and Italy press is bought mainly from newsstands, in Sweden is generalized newspapers home delivery while in U. S. besides newspapers home delivery are mainly used newspapers vending machines. The study analyzes the current situation of media products market with special emphasis on the print media in Romania and proposes a series of measures for development and improvement of distribution networks. The importance given to this activity consists in the need for information on the paper available to the readers. 1.Current trends in print media The economic crisis caused a serious decline in the print media circulation, contributing to a great extent to the dissolution of many important papers, a part of which can only be found online. The print media industry finds itself in a critical moment. In the last few years, the media institutions have tried to develop online products and to find new income sources to provide for the transition from the printed paper to the digital one. Although the access to the Internet is continuously growing, the value of the revenues generated by the Internet newspapers is still very low.According to the data presented on different specialized websites [11] in 2011, in the USA the revenues from advertising in the print media format were still in decline for the sixth year in a row. Thus, according to the study by Amy Mitchell and Tom Rosentiel of The Project for Excellence in Journalism (PEJ) the losses generated in 2011 by „ACADEMICA BRANCUSI† PUBLISHER, ISSN 1844 – 7007 141 Annals of the „Constantin Brancusi† University of Targu Jiu, Economy Series, Issue 3/2012 the advertising decrease on the print paper were ten times higher than the revenues generated by the online advertising [12].The situation is as critical in Europe as it is in Romania where a number of papers closed or remained only with their the online version. An analysis of the Romanian press situation shows that the advertising revenues for the online newspapers are low, despite having register ed a sudden improvement lately [7]. Thus, the central papers register a higher income than the local papers, which have insignificant revenues that do not compensate for the revenues obtained from the print version of the newspaper, though more and more readers have access to the Internet [6].As far as the online market for the local publications is concerned, we consider that the strategy adopted should be differently approached, because the local companies, as faithful clients for advertising, have not been interested yet in online advertising. In addition to this, the integral online version of the paper has an increased number of readers, but reduces the number of print version buyers and therefore decreases the revenues. It is probable that the general tendency of the media is to be published online.But, we should not forget that the online version is not accessible to important categories of the population, at least not yet to the rural population. From our point of view, the main reasons why the sale of advertising spaces in the online version of the newspaper did not have the estimated results are the following: a) Firstly, the most important national papers, which impose the trend on the market, have a wrong marketing strategy, offering the online content of the paper to the readers free of charge.At the same time, there is no solution found to financially evaluate the new audience gained on the internet. In other words, by consciously moving the readers from the print version to the electronic/online version, the papers have lost important sums of money. b) Secondly, the financial crisis has determined a budget adjustment in advertising, which had subsequently an impact on the entire print media in Romania. The important advertising clients have focused only on TV lately, by allocating their budgets to the TV stations as a media vehicle and completely eliminating the newspapers from the marketing mix. ) Thirdly, another reason for this situation is t he fact that, once moved on the internet, the newspapers became direct competitors for the advertising budgets together will the other websites. Before the technological revolution brought about by the Internet, the papers were in competition with the other media (TV and radio stations etc. ) . Nowadays, the newspapers compete for the online budgets not only with the other media, but with the entire spectrum of websites, from Google to Facebook and Yahoo. ) Another reason, as mentioned above, is the distrust of the faithful clients of the local advertising in the impact of the digital version of the paper. In Romania, the number of publication have dramatically dropped, the audience rates have become half of the 2008 value and the editorial offices have to constantly take measures to reduce costs [5]. The number of employees is continually decreasing, leading to a reduction in the number of quality articles that may be produced.Moreover, the reporters are asked to produce more and t o increase the content for all the platforms: print, digital, mobile, but also to promote this content on the social networks. This fact led to a general dissatisfaction among the reporters. At the same time, the revenues from the paper selling and from the advertising spaces in the print version have decreased, and values from the online revenues could not compensate for the difference. A major part of the paper circulation is determined by the distribution costs.The circulation of a newspaper represents the number of copies distributed for a paper edition and it is formed of the papers sold by piece, with subscription, in promotions or for protocols etc. A new approach in the case of many regional newspapers is to concentrate on the most profitable zones, thus reducing the costs. The marketing strategy is based on the fidelity of the readers and not on approaching new markets. As opposed to other goods, the paper is a perishable product which is quickly replaced by another one.On account of this, the selling price is low in order to assure its accessibility, a quick selling and implicitly the market clearance for new products. However, the costs are high and the profit share is low under these circumstances. For the production of a newspaper, the producer needs a series of resources, such as: raw material and equipment, qualified workforce and something specialised for the mass media institutions, namely information and cultural creation.Economic crisis determined higher costs for the raw material (especially for paper) and for specialised and wellqualified workforce The selling price of the newspaper is set taking into consideration the following items: – the editing cost of the newspaper; – the printing cost of the newspaper; – the distribution cost of the newspaper; – the commissions paid to the media distribution companies, respectively the selling workforce; – the percentage of the assumed returned copies (the number o f printed but not sold copies).Starting from the data presented above and targeting a certain profit, the selling price is set per piece/copy (the cover price). Regarding the subscription price, alongside with the editing, printing and distribution prices of the newspaper, we have to take into account the commissions owed to the post office and to the agents and distributors. Some research studies about the Western European press market show that the investments necessary for launching a publication pay off in 3-4 years.In comparison with other activity domains that assure their profit from the direct sale of the product, the press institutions cannot survive based on the exclusive paper selling activity. „ACADEMICA BRANCUSI† PUBLISHER, ISSN 1844 – 7007 142 Annals of the „Constantin Brancusi† University of Targu Jiu, Economy Series, Issue 3/2012 The revenues of the print media institutions are varied and unequal, depending on the type of paper and its impact on the market. The mass media market is a dual market of the mass-media products as far as the revenues registered in massmedia are concerned.The revenues come from two categories of buyers: the media products buyers and the massmedia advertising buyers (Coman, 2007). The revenues of the press institutions are obtained from the following types of activities: a). the retail or subscription selling; b). the advertising space selling for the clients who want to publish their own messages on the support offered by the press institutions; c). the selling/renting of the access right on the newspapers websites (advertising on the online version of the newspaper); d). the amounts obtained from different sources as sponsorship.Each type of these revenues contribute more or less to the success of the company's activity and are tightly interconnected and reciprocally supporting. 2. Selling strategies in print press One source of revenue is provided by the newspaper selling, but the most important source, as we previously mentioned, is the advertising spaces sold. The advertising is divided in two categories: – the small ad, which included small sized announcements narrowly targeted to different categories (job offers and demands, selling and buying real states, vehicles or other products, service provisions, renting offers and demands, commemorations, deaths and condolences etc. ) whose price is set according to the number of words, the font and the number of daily publications requested. – the display ad (the larger ad), which includes those medium or large sized announcements, and can include even a whole newspaper page and whose price is determined by the page position, by the display size, the number of editions, the number of colours used (black or multicoloured).Many of the large ad announcements are commissioned and mediated by the advertising companies. The advertising advantages in the print media are determined by the fact that this type of media advertising is flexible both in dimension and in price, with opportunities for coloured advertising, smaller or bigger or with different inserts. So that the profits from advertising to be really relevant for the company owners, it is first necessary to understand that, by attracting a bigger volume of advertising, regardless of its type, is correlated with the paper circulation and audience.The individual persons, but especially the big economic agents and advertising agencies are well aware of the fact that the advertising impact in the newspaper is in direct ration with the number of that paper's readers and when they take the decision of publishing an ad, they analyse very carefully, by comparison, both the tariffs, and the circulation or the number of readers of the papers with the profile and the coverage area they need.BRAT (The Romanian Office of Circulation Audit) is the authority able to certify the circulation number for a newspaper or a publication for certain aud ited periods, and SNA (The National Audience Study) is the authority which, on the basis of surveys, measures the audience number of a publication, that is the average number of readers per edition of that publication (in general, a copy of a newspaper is read by 4-5 people) .Taking into consideration the facts mentioned above, it is obvious that a bigger selling volume, even when it does not directly generate profit, brings about higher revenues from advertising, which in their turn, bring considerable profit for the editor. Thus, the selling objectives of the company become extremely important. In this study we used a comprehensive approach to examine different aspects of distribution networks in press. In order to achieve the purpose we used as research method the case study of the biggest regional newspaper in the country. Data ollection was performed using as investigative tools interviews with distribution and advertising managers, direct observation and also analysis of archi val documents and data. The research findings have resulted in measures aimed at developing sales networks in print but also to redress those in free fall due to the economic crisis. According to BRAT studies newspaper Gazeta de Sud from Craiova is the most widely read regional newspaper in Romania, having over 100,000 readers / day and an an average circulation number of over 16. 000 copies [8]. Gazeta de Sud is distributed in Dolj, Olt, Gorj, Mehedinti and Valcea counties.The newspaper covers every possible editorial domains specific to a newspaper: local news, social problems, sport events, health issues, education, culinary recipes, TV programmes and recommendations, investigations, economy, culture, events and celebrities' life. Gazeta de Sud is a member of the Romanian Office of Circulation Audit. Gazeta de Sud consists of the editing board and the selling departments of the newspaper (the distribution department that deals with selling the newspaper by using newspaper sellers and the distribution news stands and the subscription selling department).The selling force of the company is supplemented by the advertising selling department which has the role to sell advertising space in the newspaper and in the online version of the paper. As market competitors for Gazeta de Sud in Oltenia we can mention other regional papers, such as Editie Speciala or Cuvantul Libertatii. The average daily circulation numbers of these newspapers, of 3. 000 – 4. 000 copies „ACADEMICA BRANCUSI† PUBLISHER, ISSN 1844 – 7007 143Annals of the „Constantin Brancusi† University of Targu Jiu, Economy Series, Issue 3/2012 (circulation numbers not audited by BRAT! ), are much inferior to the circulation numbers of Gazeta de Sud, despite having a selling price and a subscription price lower than the prices of Gazeta de Sud. Among its competitors, we should mention other regional weekly publications, such as Saptamana in Oltenia/The Week in Oltenia a nd Expresul de Sud/The Southern Express, but their circulation numbers do not exceed 2. 00 – 3. 000 copies. The content quality of Gazeta de Sud, the printing quality, the supplements offered and, last but not the least, the advantage of a very early distribution system and a very well organised complaints solving system greatly favour this newspaper in winning the competition with its local or regional, daily or weekly newspapers. As any other private company, this too aims at obtaining profit as a result of a superior value creation for consumers, satisfying better the consumers' needs.Based on analysis of data from several local newspapers, it was observed that during this difficult period the press efforts are centred on sales and special offers are created to attract more and more clients for advertising. The circulation of a publication represent the number of sold copies distributed for an edition and is formed of the copies sold as retail, by subscription, promotions and protocols etc. Part of these copies which are not sold return to the company and represent daily financial loss.The distribution system of the Gazeta de Sud newspaper is presented in the figure below( fig. no. 1): Fig. no1. The circulation components As observed in the figure above, the selling circuit of print media includes three main components, namely the retail selling and the subscription selling. a) The retail selling is divided in: – the retail selling by the press distribution companies; – the retail selling by the press distributors; The retail selling by the press distribution companies is done at the news stands.The disadvantages of retail selling by the press distribution companies are especially determined by: – the selling presentation mode of the newspaper – very often illustrating the exclusive preferences of the sellers from the news stand, only certain publications are exposed and made visible to the detriment of other rival publica tion. In order to avoid this situation, the appointed personnel of Gazeta de Sud monitors and permanently assures that the newspaper is exposed at sight, giving the possibility to the clients to easily read the headlines. the delayed cash collection from the press distribution companies for the sold newspapers (minus the commissioned charged by these companies) – the relatively hard collection of return papers (unsold newspapers), which requires material and time resources. As a main advantage of the retail selling by the press distribution companies we mention the fact that, in this way, the editor benefits from an efficient selling manner of its newspaper, due to qualified personnel and strategic locations placed in the area with intense traffic (the news stands).The retail selling by the newspaper sellers is an alternative to selling at the news stands, intended not to replace it, but to complete it. In general, the newspaper sellers are placed at: – traffic lights crossroads, a situation in which the clients are the car drivers that wait for the green light; – supermarkets, markets, train stations, bus stations, traffic ways with many shops and open-air coffee shops where there are many passers-by.The newspaper sellers try to adjust to their potential clients by attracting them into buying the product offered. If in the case of the news stands, the client is the one heading for the newspaper, in the case of the newspaper sellers, we can figuratively speak about the newspaper that come directly to the client, facilitating and providing a very comfortable sale.The advantages of selling the newspaper by the newspaper sellers are the following: – facilitating the newspaper selling process for the client, making it easy, comfortable and quick; – attracting undecided clients and transforming them, in many situations, in faithful clients of that newspaper seller; – covering areas where the press distribution companies do not own news stands, thus providing access to the newspaper for a larger number of potential clients; „ACADEMICA BRANCUSI† PUBLISHER, ISSN 1844 – 7007 44 Annals of the „Constantin Brancusi† University of Targu Jiu, Economy Series, Issue 3/2012 – prompt cash collection for the sold newspapers; – minimum returned newspapers, due to very meticulously and well organised daily orders and to the possibilities to supplement the order of a newspaper seller, that is giving to another seller the order left unsold in one area, according to the selling number of newspapers at a certain hour.As a drawback, we mention the often poor quality of the people willing to accept such jobs, there being situations when the clients were disturbed by the very insisting newspaper sellers (verbal aggression or not receiving the right change). Another form of retail selling, successfully practised in the United States of America and in many European Union countries is selling by newspaper vending machines. In Romania, there have been many attempts to implement such vending machines, especially in the supermarkets, given the advantage of eliminating the human intermediary from this distribution hain, whether it is the the news stand seller or the newspaper seller. However, by eliminating this intermediary and thus the disadvantages specific for these two types of retail selling, other disadvantages became obvious, such as: – the relatively higher price of the newspaper vending machines; – the building technique of these machines, which presupposes the opening of a door the moment one introduces the money, giving the possibility to take more than one paper.This does not represent a drawback for the civilised countries, but in Romania, for easily understood reasons, the editors prefer machines that give only one paper at a time. But, there are technical details to take into account here, such as the variable weight of a paper from o ne edition to the other and from one publication to the other. b) Selling by subscription Most of the editors prefer to offer the client this possibility too, that is to get the newspaper by subscribing to the system.The client's advantages are the following: – the client's safety that he'll get the right publication, avoiding the risk of not finding the newspaper at the news stands; – the subscription price is much smaller than the total price paid by the buyer for each item bought individually in a month; – the paper is received by the subscriber at the address mentioned, without being necessary to go and get it or to waste time doing it; – for the clients in the rural area, where the news stands are generally missing, it is practically impossible to get the wanted newspaper; Nonetheless, there are also disadvantages, such as: – the subscription has to be paid in full in advance, for the entire subscription period; – the paper is usually d elivered at late hours, when many people are already gone to work or to their daily activities, thus loosing one of the basic qualities (offering late, up-to-the-moment news and information); – the newspapers with weekend editions (on Saturday or Sunday) are distributed in the countryside on Monday; – the mail boxes, especially at the blocks of flats, are generally unsafe and easily allow for getting the newspaper by evil-minded people, which subsequently leads to a general discontent of the subscriber who thinks that probably the newsagent was not delivered.From the perspective of the press trust, the subscription price, in the case of Gazeta de Sud, does not always cover all these costs, but it is an accepted loss because the final profit is targeted and that is advertising (a profit which is direct relation to the circulation number of the newspaper and with the subscription number). However, the selling on subscriptions targets the fidelity of the clients, increasi ng the audience and implicitly the selling figures from advertising and much less the profit. Practically, the buyers by subscriptions are encouraged to buy a product at a much lower price per item than that bought daily from the news stands.Generally, the number of subscriptions represents a significant profit from the total circulation number of that publication. Moreover, the subscribers are usually those faithful clients that assure the safety for continuing to publish that publication and on which the editor bases the future planning. The anticipated payment of the subscription allows the editor to collect in advance considerable amounts of money, that would help organise the activities for the next period. The subscriptions do not usually generate significant profit for the editor. There are situations when the subscription price hardly covers the editing and printing costs form that publication.The starting idea is that a great number of subscriptions means a an increased cir culation number and thus a larger audience, this leading to obtaining more advertising clients from the specialised companies. The advertising companies carefully analyse the data given by the certified institutions, such as BRAT in the case of the circulation numbers, and SNA for audience, and their quantitative and value offer for large advertising is in accordance with the data. Given this fact, the editors do not necessarily target profit from subscriptions, but they calculate the indirect profit derived from advertising, due to the large audience of the newspaper. Subscribing at the post office is the most used form of subscribing to a publication. „ACADEMICA BRANCUSI† PUBLISHER, ISSN 1844 – 7007 145Annals of the „Constantin Brancusi† University of Targu Jiu, Economy Series, Issue 3/2012 The national company the Romanian Post covers the whole country and on an agreement basis, concludes contracts with the editors and distributes subscriptions to a series of publications. Another form of subscription, practised especially by several local and regional newspapers, is the subscription through their own subscribing network. Such subscribing networks have been created because the editors wanted to increase the number of subscribers, thus adding up to the subscriptions made through the post office. Taking into account the disadvantages of the post office subscription method, the newspapers subscription network aims at eliminating these disadvantages and thus earning more subscribers, even those who were initially unwilling to subscribe to these publications, given the drawbacks.Despite the higher price, the subscribers adhering to this network generally have the following advantages: – the newspaper is delivered early in the morning, offering the possibility to be read and get in touch with the latest information even before going to work or start the daily activities; – the paper is delivered even on Saturday, inclu ding in the rural areas where the network has collaborators and coverage; – there is also the possibility the payment throughout the first subscription days, especially for the new clients, to give them the possibility to appreciate the way in which the paper is delivered; – the claims and complaints are more promptly analysed and solved by the editor's personnel in charge of this aspect. Creating such subscription networks involves a considerable effort from the editor's side, being necessary to employ new people, both for the contracting part, and for the distribution of subscriptions part for the entire area to be covered. Alongside with these aspects, it is also necessary to have people that would coordinated this activity, that is to distribute newspaper packets in the locations where the subscription distributors come and pick them up and finally deliver them to the clients etc. c) Promotions and protocols A part of the total circulation number is represented by promotions and protocols.The newspaper Gazeta de Sud, but other newspapers, too, financially support this activity and have constantly resorted the so-called promotional subscriptions (subscriptions at reduced prices or even awarded free of charge), whose role is: – to achieve an intensive increase in the number of subscribers in the area where there is a deficit from this point of view; – to regain the lost subscribers; – to reward certain faithful readers; – to slightly raise the audience of the newspaper; There were many situations when a certain number of copies of a newspaper edition were given free of charge, with the purpose to promote the newspaper on the event of special occasions. In the case of protocols, these are represented by the newspapers regularly given, free of charge, to several public institutions or radio or television stations which broadcast shows about related to press reviews.Analysing the data at the end of 2011 the structure of the circulation number is the following: – 45% represent the subscriptions by the Romanian Post; – 25% subscriptions by their own distribution network; – 18% selling the newspaper at the news stands; – 8% selling the newspaper by the newspaper sellers; – 4% protocols and promotions; It can be concluded that 70% of the product buyers are faithful readers of the newspaper and that they regularly buy it by the subscription system, while the retail selling (at the news stands or by the newspaper sellers) provide only 26% of the total circulation number, additionally having the disadvantage to deal with the returned items (newspaper copies left unsold) which represent financial loss for the company. From the data analysed during 2008-2011 ( table no. 1), we note that there is a decrease in the newspaper selling figures with 43%, the most influenced being the subscription selling by its own network, which dropped with 76% and could not be compensated by the growth in the subscription rate by the Romanian post office of 36% as compared to 2008. Table no. 1. The sales evolution during 2008-2011 Year Subscription by Subscription by Retail selling at Retail selling by post network news stands newspaper sellers 2008 97. 436 118. 994 1. 704. 162 200. 000 100. 347 1. 396. 995 175. 800 72. 162 1. 088. 833 94. 681 29. 581 963. 756 83. 04 Source( Internal Report of Organization) Among the factors that contributed to this situation, we mention: – the rise of the subscription price as a consequence of rising the price of the raw material and utilities; „ACADEMICA BRANCUSI† PUBLISHER, ISSN 1844 – 7007 2009 2010 2011 79. 634 91. 429 132. 694 146 Annals of the „Constantin Brancusi† University of Targu Jiu, Economy Series, Issue 3/2012 – the renouncement to certain distribution routes because of their lack of profitability; – the decrease of the population income, which made them unsubscribe the newspaper system. As a result of the data analysis, the greatest part of the population that subscribe to the newspaper are old people (over 55% of the subscribers are retired people) followed by the population of the age group 45-55 years ( approx. 30%).With the purpose of increasing the sale figures and the market quota, the press features may be used accordingly, namely by adopting or allowing for: – measures to keep the current clients faithful to the newspaper, materialised in flawless distribution, attractive price, gifts, prompt complaints solving of clients unsatisfied with the paper distribution by its own distribution system. The company has to take measures to revise the whole distribution system of the subscribed newspaper so that to improve the acquisition efficiency and the number of subscribers, because the recruitment value and number of subscribers are extremely important factors for the survival and profit generation in a business with a subscription sellin g strategy component. The reasons for not subscribing, as mentioned above, may become mostly known by surveys. The activity of attracting new clients is much more costly and given this fact new programmes should be created to keep the current clients. measures to attract new subscribers by setting up a telemarketing service, through which potential clients are contacted by phone and asked if they are willing to subscribe to the newspaper network, offering, together with other companies, promotional materials for the clients who subscribe for a longer period of time; – contacting the lost subscribers in order to establish the causes of their refusal to continue the subscription and to try, where possible, to remedy the complaints; there is also the possibility to offer reduced price subscriptions or even free subscriptions for short time intervals to make the client aware that the complaints were solved; – creating a prize awarding, extremely motivating for the newspape rs sellers and the subscription agencies that obtain very good results in their activity; – giving clients the possibility to subscribe by sending an SMS (the cost for the SMS is the equivalent price for the monthly subscription, and the client is contacted after the SMS in order to obtain all the information necessary for the delivery); ? rganising a retribution system for the post workers with good results in their activity to conclude subscriptions; ? organising a system for the so-called promotional subscriptions destined to certain locations where the paper can be read (open air cafe bars, medical cabinets, notarial offices etc. ) a situation in which the client pays the full subscription price and gets other 2-3 free subscriptions. – entering on a bigger market by a more aggressive advertising campaign; – improving the quality of the newspaper articles and actively involving the readers in the community life, a strategy that would attract a greater number of readers motivated by their involvement in the daily problems of their community.The company position is, also, seriously affected by the presence of a very high number of information sources and news that contribute to the decrease in the content value, but also to the impossibility of protecting the content; – rethinking the offer system for the online readers by paying a monthly subscription in order to have access to the content of the newspaper. The new payment model must be reorganised so that the media companies may sell packages of products that include subscriptions to the print newspaper and to the online version. Thus, the subscribers to the print version may have access also to the online version and to the smart phone /tablet version.This payment structure encourages readers to subscribe to the print edition and subsequently to support the maintenance of the circulation number. Furthermore, the attention of the clients is drawn, from the idea of restriction, to the idea of full access to the information, by any means. The strategies adopted by the press trusts for overcoming the crisis must be correlated with the resource strategies, especially since the costs for the workforce in this activity domain represent an important part of the final product cost. Given this fact, we consider that the analysis of the company's activity has to be drawn up in direct correlation with the human resource strategy for the selling component.We claim that the personnel restructuring and the dissolution of the distribution networks are supposed to be the last resort strategy, used only after all the other strategies have been analysed and eliminated, because, once the distribution network is lost, it can hardly be re-established due to higher costs. Recruitment and selection of the selling workforce in the domain are characteristics determined by the specific activity. When analysing the activity, one have to take into account a series of aspects, namely: a). the number of the current publications in the region; b). the recruitment and selection of the selling workforce, which is difficult since the revenues obtained from selling the newspaper is low; c). the geographical area where the publication is.With the purpose of winning the market, a series of major investments must be applied and, as opposed to other activity domains, we claim that the most important investment must be made in the human resources. It should not be neglected that a newspaper sells information. Some of the arguments in favour of the opinion that the human resource is the most important component are related to the quality of the newspaper articles, to the research methods „ACADEMICA BRANCUSI† PUBLISHER, ISSN 1844 – 7007 147 Annals of the „Constantin Brancusi† University of Targu Jiu, Economy Series, Issue 3/2012 and subject approach and to the manner in which the readers are captivated by the headlines.Another challenge is adjus ting to the new needs and reading behaviour of diverse segments of readers, but many did not understand this aspect, despite the market data reports about the focus groups present in each trust. Overcoming the crisis does not presupposes only restricting the activity. On the contrary, as we mentioned before, it involves the quality improvement of the product. Another strategy that should be adopted by the local publications could be the identification of new distribution channels and the improvement of advertising offers to atract important clients in need of advertising. We should not forget that the important local advertising clients were the real estate investors, the banks and the auto dealers.Once the crisis was installed, most of the private and public companies have reduced their advertising budgets. Many of these companies limited their activity or even disappeared from the market, others oriented towards different mass media channels: television or radio. Another option to increase sales is to withdraw from the advertising companies in which many newspapers sell their available inventory. These companies get big commissions, and sometimes the publisher gets 5-10% of the advertising list price. The dependence to third parties for advertising selling visibly affects the newspapers performance. Those who already have their own selling teams debate on the opportunity to use the same people both for selling print and online.There are opinions supporting these convergent views, but there are also those who consider that a separate team for online selling would be more efficient. They claim that it is very hard for a sales manager to motivate and train a team that is supposed to have different selling techniques and completely different financial expectations. Likewise, in order to be complete and functional, the selling strategy presupposes the elaboration of an entire set of specific forms: the report forms, the market reports regarding the competing news papers, the press monitoring reports, the buffer stock, the monitoring report for the selling agents routes, reports regarding the number of new activity routes or new clients etc.The marketing and selling strategy of the organisation implies finding solutions to attract clients, not only by offering appealing discounts, but also by providing better articles with a more interesting content, or, in the case of the press trusts that have the opportunity of using several media channels, by offering common packages for clients. For example, those publications that do not abandon their online version of the newspaper have to find new ways to attract advertising clients for its both versions, the print and the online, eventually using these common packages. First of all, a coherent marketing approach should be based on a clear definition of the market and the audience.When all the departments of a company work together to meet the needs and the interests of the consumer, the result may be a successful one. It implies that the action should unfold on two levels: firstly, it refers to the functional components of the marketing system – the selling workforce, the advertising, the relationship with the clients, the product management, the marketing research that need to work together. Secondly, marketing should be supported, understood and accepted by all the other departments. To support the team work in a inter-department team, the organisation has to apply internal and external marketing. The external marketing is directed to the audience outside the organisation.The internal one, refers to employing, training and motivating certain capable and talented employees, which will serve the interests and the needs of the clients. The internal marketing precedes the external marketing. For an organisation, there is no point in promising excellent services before being capable to actually offer them. A selling team that is not supported by the strategic marketing cann ot successfully accomplish the selling objectives. It is very difficult to build a selling team in print media and it is more difficult to motivate it. The company existence is dependent on the way in which the selling team interacts with the clients. The strategies for keeping the products on the market should be tailored to meet the new, continuously changing expectations of the consumers.The content quality and the reputation of the publication based on the professionalism of the journalists will be the basis for the future strategies in the media businesses. 3. Conclusions Should the press trusts want to develop future strategies, they have to to be aware of the globalisation effect, of the economic changes and the new technologies and their impact on the entire media industry. It is unnatural to offer common solutions for all consumers, especially under the circumstances brought by the explosion of the Internet. There is the need for separate offers, in accordance with the publ ic segments: traditionalist users, new media users etc.This segmentation is not easy to realise and all the needs that the publication has to meet should be clearly, honestly and precisely defined. Defining and targeting a clear value for the readers and the advertising clients will help the publication have better chances to resist on the market. At the moment, thousands of papers throughout the world are caught in a fight with the Internet. Nobody knows what will happen, which of them will win the fight, or how the survivors will look like after the final round. On one hand, the new technology has led to an audience increase, and on the other hand the selling figures of the print newspapers have significantly dropped.Thus, the most aggressive competitor of the traditional selling networks in the print press is the Internet. Despite the fact that the costs for the online version of the newspaper are lower compared to the print version, the editors still don't know or don't understa nd the online phenomenon and for this new competitor they have to find solutions to reinvent themselves. „ACADEMICA BRANCUSI† PUBLISHER, ISSN 1844 – 7007 148 Annals of the „Constantin Brancusi† University of Targu Jiu, Economy Series, Issue 3/2012 In print press, the business model was almost identical regardless of the advertising type: creating and distributing informational content and attaching advertising to that content.The expenses generated by the printing, distribution and salaries were covered from the newspaper selling (30%) and advertising (70%) [13]. There has never been a profound relationship between the advertising and the articles. The advertising clients had no choice in the matter, lacking alternatives for the promotion of their products or services. Their only requirement regarded the number of sold newspapers and the targeted audience. Under the current circumstances, the Internet development furthers more and more the content of t he information and advertising. Practically speaking, we ask ourselves: Which are the reasons for selling a newspaper, given that all the information may be found on the Internet? and What determines the clients to allocate budgets for the print press?As long as there are readers who want to read the newspaper in its print form, no matter what the fluctuations are, there will a market for this product and therefore the press trusts will have to find the best methods to survive. The greater the challenges for the companies management, the more difficult it is to anticipate the future of the press, no matter how many surveys will be carried out. Nowadays, under the given circumstances, the selling teams have the task to find the best solutions to attract advertising clients on one hand, and to find solutions for keeping the distribution channels for the newspaper, on the other hand. 4. Bibliography [1] Bertrand, C,J- O introducere in presa scrisa si vorbita, Ed. Polirom, Iasi, 2001 [2 ] Coman, M, Introducere in sistemul mass media , Ed.Polirom, Iasi 2007 [3] Kotler, Philip, Managementul marketingului (traducere), Editura Teora, Bucuresti, 2000. [4] Stefanescu, Paul, Bazele marketingului, Editura Didactica si Pedagogica, Bucuresti, 1994. [5] *** www. activewatch. ro -Raport Free Ex 2011 pg. 7 [6] *** www. ancom. org. ro [7] *** www. business24. ro-Piata media iese din criza. In 2012 va inregistra primele cresteri dupa 3 ani de foc [8] *** www. brat. ro [9] *** www. hotnews. ro-media publicitate [10] *** www. journalism. org [11] *** www. mediaddict. ro [12] *** http//stateofthemedia. org – The state of the new Media 2012 [13] *** www. studiu-deloitte. ro-tendintele-media-2010 „ACADEMICA BRANCUSI† PUBLISHER, ISSN 1844 – 7007 149

A Passage to India: Culture Clash

CONTEXT British context ?Forster was a British writer and most of his readers were British. His work reflects also England and the period in which Forster lived and wrote. He is commonly regarded as an Edwardian novelist, because his first four novels were published during the reign of King Edward VII (1901-1910); in this period his values and outlook were developed. ?England had undergone the traumatic experience of the First World War; more than 750000 soldiers were killed, along with another million from other parts of British Empire. Between 1912 and 1924, the British policy had also changed: there were two main parties, the Liberal and the Conservative. ?British Empire was changing. The change was more evident in Ireland. Ireland gained the indipendence in 1921. KEY POINTS ?FULL TITLE: â€Å"A Passage to India† ?AUTHOR: Edward Morgan Forster ?TYPE OF WORK: Novel ?TIME AND PLACE WRITTEN: 1912-1924 England ?DATE OF FIRST PUBLICATION: 1924 ?TENSE: Past ?THEMES: Culture Clash ; Friendship; Ambiguity; Religion ?CHARACTERS: Dr Aziz, Mr Fielding, Adela Quested, Mrs. Moore, Ronny Healsop ? SETTING ( TIME ): 1910s or 1920s SETTING ( PLACE ): India, specifically the cities of Chandrapore and Mau. Carico†¦ CHARACTERS Dr Aziz ?Is the central Indian character in the novel. ?He works at the government hospital in Chandrapore. ?He writes poetry and his favorite poetic themes are: the Decay of Islam and the brevity of Love. ?He’s described as a true â€Å"Oriental† person. ?He’s very goodwill and his impulsive nature get him into situations that cause him trouble. ?Like many of his friends prefers to communicte throught confidences, underlying words and indirect speech ? Like many other Indians struggles with the problem of the English in India.CHARACTERS Mr Fielding ?The principal of the Government College (that is, a British? run school) in Chandrapore. ?He has â€Å"no racial feelingâ€Å". ?He’s far and away most the successful at developing relationships with native Indians. ?He’s less comfortable in teacher – student interaction than he is in one -on- one conversation with another individual ? Serves as Forster’s model of liberal humanism. ?At the and of the novel Forster seems to identify with Fielding less. CHARACTERS Adela Quested ?Her character develops in parallel to Mrs Moore’s one ?She’s an individual and educated free thinker Adela hopes to see the â€Å"real India† ?She puts her mind to the task, but not her heart and therfore never connects with Indians. CHARACTERS Mrs. Moore ?Mrs. Moore serves a double function in â€Å"A Passage to India† ? She’s initially a literal character. ?She becomes more a symbolic presence. ?The solution to the problem in India. ?Her name becomes more associeted with Hinduism ?She’s the heroine of the novel CHARACTERS Ronny Heaslop ?Forster ‘s emphasis is on the change that happened, when Ronny firs t arrived in India. ?Ronny’s character is a sort of case, an exploration of the restrictions of English colonial. Ronny’s tastes, opinions and even his manner of speaking are no longer his own, but those of older, ostensibly wiser British Indian officials. ?Clash with both Adela and his mother, Mrs. Moore. CHARACTERS There are also some characters that are less important that the previous and are: ? Mahmoud Ali: a Moslem and a close friend of Dr Aziz. ?Major Callender: the head of the government hospital in Chandrapore. ?Professor Godbole: an Indian who teaches at the college of Chandrapore. ?Hamidullah: a Moslem, educated at Cambridge University. ?Mr. McBride: the district superintendent of police in Chadrapore.Carico†¦ DEEPENING ON FEMALE CHARACTERS ?Adela Quested ?A young Englishwoman who comes to India With Mrs. Moore. ?She is expected to marry Mrs. Moore's son Ronny Heaslop. ?Her behavior radically affects the lives of the characters around her. ?On a symboli c level, Adela may also represent most people's inability to communicate or to understand the deeper patterns and meaning of life. While she is at Fielding's tea party, she remarks that she is not planning to stay long in India. ?She breaks off her engagement with Ronny and stays with Fielding for a while before leaving India and returning to England.She does not reappear after this. DEEPENING ON FEMALE CHARACTERS ?Mrs. Moore. ?She is the most sensitive and reflective of the English characters. ? An elderly widow, she is the mother of Ronny Heaslop, She also has another son, Ralph, and a daughter, Stella, by her second marriage. ?Mrs. Moore is introduced in Chapter two when she meets Dr. Aziz in the mosque in Chandrapore. Her they talk, and a friendship develops: Aziz is happy to have met an English person who is sympathetic toward him and India, while Mrs. Moore finds Aziz charming, intelligent, and interesting. ?In the meantime, Mrs.Moore argues with Ronny and when it becomes clea r that Ronny and Adela will not marry, Mrs. Moore realizes that her duties there were evidently finished. She doesn’t want to see India; Mrs. Moore has lost interest in the trip. For her, the echo's message is â€Å"Everything exists, nothing has value. † Shortly thereafter? just before Aziz's trial? she leaves India; we later learn that she has died on the voyage back to England However, her presence continues to be felt after her death. ?At the end of the novel, the spirit of Mrs. Moore returns to India symbolically in the form of her daughter Stella, who has married Mr.Fielding. THEMES Culture Clash ?The clash between two differents cultures, those of the east and those of the West. ?The West is represented by the Anglo – Indians in Chandrapore. ?Their social life centers around the Chandrapore Club. ?They have no desire to â€Å"understand† India or Indians. ?The East is represented by the Indians. ?We have a clash also between two distinct group of I ndian: Moslems and Hindus. ?â€Å"Hindus have no idea of society†. THEMES Friendship ?Is one of the most important things in life. ?There are many friendships : 1. Dr Aziz and his friends Hamidullah and Mahmoud Ali . Dr Aziz and Mrs. Moore 3. Aziz has a curious friendship with Professor Godbole. 4. British and Indians ?Impersonal forces at work in India will not yet allow the friendship between English and Indians. THEMES Ambiguity ?â€Å"A Passage to India† is full of ambiguity. ?In chapter 7 are introduced two terms that are repeated several times througthout the novel: â€Å"mistery† and â€Å"muddle†. ?Doubt and ambiguity surround two different events in the book that occur at the Marabar Caves: 1. Those of Adela. 2. Those of Mrs. Moore. THEMES Religion ?Religion is the major preoccupation in the book. The three parts of the book; Mosque – Cave and Temple, generally correspond to these religions: 1. Aziz loves the cultural aspects of his Islami c heritage. 2. The Anglo – Indians are spokemen of Christianity 3. Professor Godbole is the central Hindu figure in the book. His belief is the most representative of the true spirit of India. STYLE ?â€Å"A Passage to India† is written in the third person, with an impersonal narrative voice. ?The narrator is apparently omniscent. ?The narrative focus shifts from a description of external events and enters the consciousness of one character or another. At the same time, however, the narrative withholds a full explanation of certain events, most notably the misadventures that befall Mrs. Moore and Adela Quested at the Marabar Caves. Indeed, in recounting these details, the narrator is ambiguous rather than omniscient. STRUCTURE ?â€Å"A Passage to India† is divided into three parts or sections: 1. Part 1 , titeld â€Å"Mosque†, takes place during the cool, dry season. 2. Part 2, titeld â€Å" Caves†, takes place during the hot season. 3. Part 3, tit led, â€Å"Temples†, takes place during the rain season. ?Part 3 is the shortest of the three sections of the novel and might be considered as an epilogue.SETTINGS ?Chandrapore and in the Marabar Caves ?Within the town itself the author identifies several settings: 1. Civil Station 2. Chandrapore Club 3. Public places ?The third section is set in the town of Mau, a Hindu state several miles from Chandrapore. SETTINGS Although Forster uses poetic license in naming places, the settings correspond to real places in India. The novel's main city, Chandrapore, is actually based on the Indian suburb Bankipore, part of the city of Patna in the northern region of Bihar. The invented name, however, is not so far fetched.Forster probably chose this city for its different representation of India: its culture, history, and nature are all noteworthy. The town of Mau, is an example of an Indian hill station, a retreat from Indian plains that offers a serene place of beauty to both tourists and natives. The Marabar Caves about which Aziz knows so little are based on the Jain Temples on the Barabar Hills, once considered a retreat for Jain monks. The most impressive of the four caves on the Barabar Hills is Loma Rishi. The three other caves on the Barabar Hill are Sudama), Karnachopar, and Visvajhopri. SYMBOL ?The most obvious symbols are mosque and cave.Both for Aziz and Mrs. Moore, the mosque is a symbol of refuge and peace, a sanctuary. The first meeting of Aziz and Mrs. Moore takes place in the mosque at night, under the moonlight. Mrs. Moore has gone to the mosque because she is bored with the play she has been attending at the Chandrapore club. ?The mosque, is a symbol of the â€Å"real† India. ?The cave bears some resemblance to the mosque, in that both are closed spaces. Here, however, the resemblance ends. The cave is dark, featureless, and menacing. Although there are many caves at Marabar, it is impossible to distinguish one from another; they are all alike. We don’t know the real meaning of this symbol but It is at least certain that whatever else they might suggest, they stand for misunderstanding and meaninglessness, or what Mrs. Moore calls â€Å"muddle. † THE UNCERTAINTY IN THE CENTRAL EPISODE. ?One of the most unique aspects of Forster's novel is the uncertainty, the sense of not defined, which is focused on the central episode of the book: the alleged attempted rape in Marabar caves. In fact, the writer says nothing about what actually happened in the caves; in the novel there is a contrast between the before and the after that leaves the door open to interpretation. Forster himself said so very ambiguous, â€Å"In the caves there is, a man an hallucination or the supernatural. If I say it becomes whatever the answer, a different book. â€Å" ? This uncertainty is also present in the film: between the before and the after there’s a sharp cut that the viewer can interpret as he wishes, by carefully ob serving the scene we can feeling that Aziz is actually entered the cave with Adela but we aren’t sure of what he did. EXTRAS Islam Hinduism In Islam, belief in one God is the most important belief.Their God is called ALLAH, the Almighty, Creator and Sustainer of the universe, who is similar to nothing and nothing is comparable to Him Hinduism is commonly percived as a politheistic religion. Indeed, most Hindus would attest to this, by proffessing belif in multiple Gods. Islam exhorts man to consider himself and his surroundings as examples of Divine Creation. The trees belongs to God, The sun belongs to God†¦ The mayor differences between the Hindu and the Muslim perception of God is the common Hindus’ belif in the philosofy of Pantheism. The common Hindu considers everything as God.The major difference between the Hindu and Muslim belifs is the difference of the apostrophe â€Å"s† Hinduism has a caste system, with four major castes. Members of each are re quired by strict religious laws to follow hereditary occupations and to refrain from intermarriage or eating with members of another castes. The highest or priestly and intellectual caste is that of Brahmans,. The remain three are: Kshatriya (warrior caste), Vaisya (agricultural caste) and Sudras ( the low caste) In Islam, all humans are created equal, infact Islam rejects characterizing God as favoring certain individuals or nations.Everyone may distinguish himself and get His favour through virtue and piety. Cow is a sacred animal. Cows can’t be killed or eaten Muslims belive that each person has a body and a soul. Your faith and actions in this life will determine your fate in the life after Death. Hiduists believe in body and soul. Your soul returns to your body after death. Your status of caste in next life depends on your deeds in the previous life.

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